LOTTERY EXPO 2014 -Panel Discussion: Creating the Brand messaging, promotional campaigns, and marketing strategies to support the Multi-Jurisdictional Games

Monday, 13 October 2014 22:54
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Moderator:
Terry Rich, Chief Executive Officer, Iowa Lottery

Panelists:
Leslie Badger, VP Systems Marketing, Scientific Games Corp.
Connie Bloss, Vice President Marketing, Pennsylvania Lottery
Alice Garland, Executive Director, North Carolina Education Lottery
John Martin, Assistant Director, Maryland Lottery
Terry Presta, Executive Director, Kansas Lottery

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Panel DiscussionCreating the Brand messaging, promotional campaigns, and marketing strategies to support the Multi-Jurisdictional Games Forging consensus among 45 lotteries requires compromise, and the conviction that the goals are worth the effort.  What is the purpose, what are the benefits to developing the multi-jurisdictional approach to marketing and brand-messaging?
Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery
Panelists:
Leslie Badger, Vice President Systems Marketing, Scientific Games Corp.
Connie Bloss, Vice President Marketing, Pennsylvania Lottery
Alice Garland, Executive Director, North Carolina Education Lottery
John Martin, Assistant Director, Maryland Lottery
Terry Presta, Executive Director, Kansas Lottery

This presentation contains Powerpoint Slides click here to view

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2014  in Miami, Florida September 2014.

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