SMART-TECH 2015- Panel Discussion: Reinvigorating the Draw-Games Category -Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Sunday, 17 May 2015 05:34
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Panel Discussion: Reinvigorating the Draw-Games Category

What can we do to recapture the magic and growth in the draw games? How can we improve the player experience, perhaps augment the jackpot-driven buyer-motive with other attributes and promotional angles to stimulate consumer interest, and otherwise increase the appeal of the draw-games?

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Click here to watch

Panelists: (left to right)

John Pittman, Vice President Marketing, INTRALOT USA
Terry Presta
, Executive Director, Kansas Lottery
Sean Athey
, Vice President, Systems Sales, Scientific Games Corp.
Alice Garland
, Executive Director, North Carolina Lottery
Dennis Berg
, Executive Director, Ohio Lottery
Alice Garland
, Executive Director, North Carolina Lottery
Anne Noble
, Chief Executive Officer, Connecticut Lottery Corp.
Chuck Strutt, Executive Director, Multi-State Lottery Association

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2015  at the Marriott Marquis in New York City, March 2035

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