Panel Discussion: Retail Marketing, Merchandising, and Optimization

Tuesday, 10 April 2018 17:23
Print PDF

Panel Discussion: Retail Marketing, Merchandising, and Optimization.  Retailers are modernizing Signage and Touchpoints both inside and outside of the store; and modernizing the physical retail environment in many other ways: Digital Menu Board; Digital Play-Stations, Mobile Apps, Social apps, Digitizing the POS, inlane sales. Lotteries are meeting the expectations of the modern consumer for digital tools that personalize the messaging and enhance the shopping experience. How can Lottery apply these Point-of-Sale tools to “up-sell” and otherwise get the attention of, and engage the shopper in the store?How can technology and POS tools be used to make it easier for the consumer to understand the portfolio of different products and make their selection? What else are progressive Lotteries doing to modernize, support their retail partners, and engage their players?

Moderator: Kevin Gass, Vice President, Lottery Gaming, BCLC Canada


CLICK HERE TO WATCH

Panelists:

Jarrod Cummins, Head of Gift Services, the Kroger Company

Alice Garland, Executive Director, North Carolina Education Lottery

Terry Presta, Executive Director, Kansas Lottery

Mike Purcell, Deputy Director Sales, Florida Lottery

Nat Worley, Vice President, Marketing & Retail Execution, IGT

 

Banner

Public Gaming Magazines

Women's Initiative in Lottery Leadership

Magazines 2005-2021

Public Gaming International May/June 2021

CLICK HERE TO READ the .pdf version 

Public Gaming International March/April 2021

Click here for the .pdf version

Click here for the flipping version

Public Gaming International Magazine January/February 2021

Click here to read

Click here to read the .pdf version

 

Public Gaming Magazine November/December 2020

CLICK here for .pdf

-------------------------------

Public Gaming Magazine September/October 2020

CLICK HERE TO READ

To read the .PDF VERSION CLICK HERE

Public Gaming July/August 2020 Magazine

Click here for the flipping digital edition and below for the .pdf.

 Click here for .pdf

 Public Gaming International May/June 2020

CLICK HERE FOR THE FLIPPING VERSION

  Public Gaming International May/June 2020

Public Gaming Magazine March/April 2020

Public Gaming Magazine January/February 2020

Public Gaming Magazines 2017-2019 - Digital versions

Public Gaming Magazine November/December 2019

HERE FOR THE FLIPPING VERSION

Public Gaming Magazine September/October 2019

Public Gaming Magazine July/August 2019

Public Gaming Magazine May/June 2019

Public Gaming Magazine March/April 2019

Public Gaming Magazine January/February 2019

Public Gaming Magazine November/December 2018

Public Gaming Magazine September/October 2018

Public Gaming Magazine July/August 2018

Public Gaming Magazine May/June 2018

Public Gaming Magazine March/April 2018

Public Gaming Magazine January/February 2018

Public Gaming Magazine November/December 2017

Public Gaming Magazine September/October 2017

Public Gaming Magazine July/August 2017

Public Gaming Magazine May/June 2017

Public Gaming Magazine March/April 2017

Public Gaming Magazine January/February 2017

Retail

Technology

Legal

Philippe Vlaemminck, Managing Director, Pharumlegal
The Obstacle of Advertising Constraint...