Panel Discussion: Forging the Digital Connection with Consumers

Tuesday, 10 April 2018 17:38
Print PDF

Panel Discussion: Forging the Digital Connection with Consumers Progressive U.S. lotteries are leveraging the massive traffic they have on their websites to build the digital relationship with the players that is the foundation for long-term success. Consumers now expect seamless hand-offs between technology and in-store visits.  Heightened expectations for enhanced shopping experiences are driving the need for lotteries to leverage all consumer touch-points in unprecedented ways. Building digital relationships with players through website traffic, loyalty programs, and second chance promotions is part of the process.  Integrating that with in-store digital vehicles like Branded Gift Cards and Player Payment and awards solutions and further digitizing the retail shopping experience is another part.  What is being done to optimize the potential of these efforts? What are the measures of success? How can lotteries’ digital connection be used to drive retail foot traffic, and how can that be leveraged to further drive retailer commitment and increase lottery sales?

Moderator: Paul Jason, CEO, PGRI


CLICK HERE TO WATCH

Panelists:

Jamie Davison, Vice President, Digital Gaming and Innovation, Atlantic Lottery

Shannon DeHaven, Deputy Director of Digital Operations, Michigan Lottery

Jessica DiOrio Dunn, Senior Director, Business Planning and Customer Engagement, Scientific Games Corporation

Andrew Leeper, Creative and Brand Strategy Coordinator, Texas Lottery

Fivi Rondiri, Corporate Marketing Manager, Intralot USA

Banner

Public Gaming Magazines

Women's Initiative in Lottery Leadership

Magazines 2005-2021

Public Gaming International May/June 2021

CLICK HERE TO READ the .pdf version 

Public Gaming International March/April 2021

Click here for the .pdf version

Click here for the flipping version

Public Gaming International Magazine January/February 2021

Click here to read

Click here to read the .pdf version

 

Public Gaming Magazine November/December 2020

CLICK here for .pdf

-------------------------------

Public Gaming Magazine September/October 2020

CLICK HERE TO READ

To read the .PDF VERSION CLICK HERE

Public Gaming July/August 2020 Magazine

Click here for the flipping digital edition and below for the .pdf.

 Click here for .pdf

 Public Gaming International May/June 2020

CLICK HERE FOR THE FLIPPING VERSION

  Public Gaming International May/June 2020

Public Gaming Magazine March/April 2020

Public Gaming Magazine January/February 2020

Public Gaming Magazines 2017-2019 - Digital versions

Public Gaming Magazine November/December 2019

HERE FOR THE FLIPPING VERSION

Public Gaming Magazine September/October 2019

Public Gaming Magazine July/August 2019

Public Gaming Magazine May/June 2019

Public Gaming Magazine March/April 2019

Public Gaming Magazine January/February 2019

Public Gaming Magazine November/December 2018

Public Gaming Magazine September/October 2018

Public Gaming Magazine July/August 2018

Public Gaming Magazine May/June 2018

Public Gaming Magazine March/April 2018

Public Gaming Magazine January/February 2018

Public Gaming Magazine November/December 2017

Public Gaming Magazine September/October 2017

Public Gaming Magazine July/August 2017

Public Gaming Magazine May/June 2017

Public Gaming Magazine March/April 2017

Public Gaming Magazine January/February 2017

Retail

Technology

Legal

Philippe Vlaemminck, Managing Director, Pharumlegal
The Obstacle of Advertising Constraint...