Nikki Orcutt Play styles are converging across multiple channels, but there remains a distinct lottery player profile and the customer-centric approach stays clear and focused on that. Connecting the dots, understanding the lottery player profile, and integrating a coherent brand across multiple channels that include traditional retail, VLT's, internet, and mobile will be key to attracting new customers and sustaining lottery revenues.
This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2012 in New York City, March 2012. |