Nikki Orcutt

Deputy Director Marketing, West Virginia Lottery

Changing player preferences are driving innovative new game concepts and even expansion into entirely new game categories.  Lotteries are evolving their business models to appeal to all player profiles and optimize the performance of the entire portfolio of games.  The increased variety of games, channels, and target markets is increasing the complexity of portfolio management.  How does the promotion and advertising of the traditional products need to change to keep pace with the introduction of new and non-traditional games?  “Integrated Marketing” is the key but what exactly does that mean?

This presentation contains a Power Point presentation click here to open,

This is a multipart presentation please click here to see part 2

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2011
September 20-22, Loews Miami Beach Hotel, Miami, Florida