Sales/Marketing
Authenticity: is it real or is it marketing? Presented by Michelle Carney, Vice President Global Lottery Marketing, IGT
Authenticity: is it real or is it marketing?
Presented by Michelle Carney, Vice President Global Lottery Marketing, IGT
The Power of Music Presented by Derek Gwaltney, Founder & Chief Executive Officer, Atlas Experiences
Presented by Derek Gwaltney, Founder & Chief Executive Officer, Atlas Experiences
Panel Discussion: New player acquisition and player retention in an increasingly competitive games-of-chance market-place
PRESENTED at LOTTERY EXPO NASHVILLE 2023
Click here to watch
Click here to watch
Moderator: Gretchen Corbin, President and Chief Executive Officer, Georgia Lottery Corporation
Applying Creativity and Ingenuity to the Messaging Systems that Increase Consumer Awareness of Lottery
PRESENTED at LOTTERY EXPO NASHVILLE 2023
Click here to watch
Click here to watch
Gregg Edgar, Senior Lottery Consultant, Pro-Lite
How the COVID Pandemic Created the World’s First Lottery-Only Aggregator
PRESENTED at LOTTERY EXPO NASHVILLE 2023
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Click here to watch
Brad Cummings, Founder & Chief Executive Officer, EQL Games
The Secret Sauce: Key Ingredients to Experiential Marketing - Merrill Fullerton, Account Director, Alchemy3
PRESENTED at SMART-TECH MIAMI 2023
Wendy Montgomery, Senior Vice President Global Brand, Marketing, and Communications, IGT - Lottery and Consumer Marketing in the Age of The Expectation Economy
Lottery and Consumer Marketing in the Age of The Expectation Economy
Wendy Montgomery, Senior Vice President Global Brand, Marketing, and Communications, IGT
Click here to watch this video recorded LIVE
Recorded live @ PGRI's SMART-TECH 2020 Eden Roc Hotel, Miami, Florida March 3-5, 2020
Maggie Fuller, Director of Digital, New York Lottery
The Digital Platform Kicks 2nd Chance Draws Into High Gear
Maggie Fuller, Director of Digital, New York Lottery
Click here to watch this video recorded LIVE
Recorded live @ PGRI's LOTTERY EXPO NYC 2019 Parklane Hotel, New York City
Jim Poppell, Secretary, Florida Lottery 'What’s Your Why, Part II? Creating the personal connection, which is the only connection that matters'
What’s Your Why, Part II? Creating the personal connection, which is the only connection that matters
Jim Poppell, Secretary, Florida Lottery
Click here to watch this video recorded LIVE
Recorded live @ SMART-TECH 2019 February 2019 in Ft. Lauderdale, Florida
Jim Kennedy, Chairman, Lottery, Scientific Games
Jim Kennedy
Chairman, Lottery
Scientific Games
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Recorded live @ WLS 2018, November 2018 in Buenos Aires, Argentina
Thomas Markert President Smartplay International, Inc.
Thomas Markert
President
Smartplay International, Inc.
Click here to watch this video recorded LIVE
Recorded live @ WLS 2018, November 2018 in Buenos Aires, Argentina
Anthony Edwards, Senior Draw Specialist, DC Lottery & Charitable Games and Tom Markert, President, Smartplay
Anthony Edwards, Senior Draw Specialist, DC Lottery & Charitable Games
Tom Markert, President, Smartplay
Creative Ways to Capitalize on Lottery’s Main Marketing Event: The DRAW
Click here to watch this video recorded LIVE
at LOTTERY EXPO NYC in New York City October 22-24, 2018
Panel Discussion: Moderator: Tom Delacenserie, Chief Executive Officer, Kentucky Lottery 'Lottery Modernization So much to do, so little time'
Panel Discussion: Lottery Modernization So much to do, so little time. Building the online presence and out-reach; Digitizing and modernizing at Retail, New game development, Cashless payment options, IT and operational upgrades, Etc., Etc. Resources are limited and trade-offs are being made.
How do we compare and assess the ROI of different options and decide where to allocate limited capital and human resources? Do we need an investment strategy or is it more about just “doing the do-able”?
How should Lottery prioritize the long “to-do” list of modernizing initiatives?
How are technology and modernization initiatives making Lottery more accessible and more convenient to play?
Moderator: Tom Delacenserie, Chief Executive Officer, Kentucky Lottery
Panelists: Andrew Crowe, Vice President, Worldpay Gaming
Derek Gwaltney, Vice President of Marketing and Business Development, Alchemy3
Randall Lex, Vice President Retail Solutions, Scientific Games Corp.
Wendy Montgomery, Senior Vice President, Global Lottery Marketing, IGT
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote
Click here to watch this video recorded LIVE
at LOTTERY EXPO NYC in New York City October 22-24, 2018
Derek Gwaltney, Vice President of Marketing and Business Development, Alchemy3
Derek Gwaltney
Vice President of Marketing and Business Development
Alchemy3
The Player Paradox
Click here to watch this video recorded LIVE
at LOTTERY EXPO NYC in New York City October 22-24, 2018
https://pgritalks.com/LOTTERYEXPO2018/Derek%20Gwaltney_2.mp4
Darrell Smith VP Sales & Marketing Smartplay International, Inc.
Darrell Smith
VP Sales & Marketing
Smartplay International, Inc.
Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH
Derek Gwaltney Vice President of Marketing and Business Development Alchemy 3
Derek Gwaltney
Vice President of Marketing and Business Development
Alchemy 3
Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH
Darrell Smith Vice President, Sales & Marketing, SMARTPLAY
Turning the Draw into a Social Media and Marketing Event
Darrell Smith Vice President, Sales & Marketing
Tracey Cohen Interim Executive Director of the DC Lottery, Innovative Games And Marketing Campaigns That Stretch The Budget
Featuring the Community-Focused “Neighborhoods” and “You Decide” games and the outside the box marketing tactics of the DC Lottery
CLICK HERE TO WATCH “Neighborhoods”
Modernizing the Lottery at Retail
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LOTTERY EXPO 2016 Modernizing the Lottery at Retail: Retail is reinventing itself for the modern consumer. CPG (Consumer Packaged Goods) companies are helping them do it, and we can’t expect them to look out for our interests. Lottery needs to take the leadership role in this paradigm shift that will end up re-positioning the way products and services are sold at retail. Too, "convenience" has become the modern consumers' priority. That that will give rise to a new generation of 21st century convenience stores which should represent an opportunity for Lottery. How can Lottery apply digital technology to enhance the player experience, how can Lottery create more co-promotions to help retailers achieve their own goals to sell more and drive store-traffic, and how can Lottery otherwise align with the modernization of the retail shopping experience? Moderator: Gary Gonder This presentation contains a powerpoint presentation click here to view Panelists: Michelle Carney, Vice President, Marketing, IGT Tracey Cohen, Interim Executive Director, D.C. Lottery and Charitable Gaming Control Board Tom Dolan, District Sales Manager, Florida Lottery
This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016 in Miami, Florida September 2016.
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Max Goldstein Vice President Sales, Carmanah Signs LOTTERY EXPO
Max Goldstein
Vice President Sales, Carmanah Signs This presentation contains Powerpoint Slides click here to view This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2016 in Miami, Florida September 2016.
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Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive
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Julin Shaw, Senior Manager, Interactive, NeoPollard Interactive The Virtuous Circle
This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016 in New York City, NY April 2016. Copyright © 2016 |
Ulli Appelbaum Brand Consultant & Founder, First The Trousers Then The Shoes Inc.
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Ulli Appelbaum Using technology to trigger specific behavior and consumer response This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016 in New York City, NY April 2016. Copyright © 2016 |
Keith Cash, Vice President Global CSP Services, Scientific Games Corp.
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Keith Cash Vice President Global CSP Services, Scientific Games Corp. Click here to download the Powerpoint slides This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016 in New York City, NY April 2016. Copyright © 2016 |
LOTTERY EXPO 2015 Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development
Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development
We know what we want from our retail partners: more focus on the mission to sell Lottery products! How do we engage big corporate accounts to embrace that mission like we want them to? Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission. It is starting to happen in a big way. Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa. Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.
Moderator: Rob Wesley, Director of Sales, Virginia Lottery
Panelists:
Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.
Angie Saviano, Director, Retail Insights, Scientific Games
Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.
Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery
Adam Perlow, Chief Executive Officer, Hudson Alley Software
This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015LOTTERY EXPO 2015 Panel Discussion: Behavioral Economics Applied to Lottery
Ø Panel Discussion: Behavioral Economics Applied to Lottery
There is much talk about “convergence” in the industry. The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another. What can Team Lottery do to ensure that amidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options? The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever. How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?
Ø Moderator: Gary Gonder , Chief Branding Officer, Missouri Lottery
Panelists:
Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.
Daniel Cage, Chief Executive Officer, Linq3
Susan Golightly, Principal, CODEI Marketing Group
Larry Loss, Executive Vice President, Iowa Lottery
This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015
Linda Turner, Sales Manager, Lottery Division Pro-Lite Lottery Solutions
Linda Turner, Sales Manager, Lottery Division
Pro-Lite Lottery Solutions
This video presentation is brought to you by Public Gaming Research Institute and was recorded at the EL LOTTERIES CONGRESS 2015 June 8-11th Oslo, Norway hosted by NORSK TIPPING Copyright © 2015
LOTTERY EXPO 2015 Shay Wahl Sales and Marketing Manager at Schafer Systems, Inc.
Shay Wahl
Sales and Marketing Manager at Schafer Systems, Inc.This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015
LOTTERY EXPO 2015 Conference Introduction Paul Jason Chief Executive Officer, Public Gaming Research Institute (PGRI)
Paul Jason
Chief Executive Officer, Public Gaming Research Institute (PGRI)Click here to watch LOTTERY EXPO 2015 Introduction
The theme that has been central to all of our conferences 'Collaboration' cuts to the heart of everything we are doing - the differences that separate us are not nearly as profound as the commonalities that could potentially bring us together.
This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015
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