PGRI Interviews Paul Riley, Vice President Retail Innovations and Partnerships, IGT

WATCH the Class of 2022 Lottery Industry Hall of Fame Induction Ceremonies

PGRI Interviews Jennifer Westbury, Executive Vice President of Sales and Customer Development, Pollard Banknote

PGRI Interviews Simon Butler, Founder and Chief Executive Officer, Abacus Lottery Solutions

PGRI Interviews Darrell Smith, Vice President, Sales & Marketing, SMARTPLAY

Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results

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Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results

We can’t control jackpot rolls and economic trends.  So, what are the levers we can control?  Let’s talk rubber-hits-road issues (like promotional, marketing, sales and distribution and game development strategies) that make a difference to sales right now. How might Lottery’s efforts and resources be channeled for maximum impact and ROI, producing optimal outcomes/results, and driving sales today and this quarter?  How do macro-economic and consumer-spending trends affect lottery player-ship?  How do inflation, higher gasoline prices, or economic hardship in general affect lottery spend?     

Moderator: Ryan Mindell, Deputy Executive Director, Texas Lottery

Panelists:

James Carey, Executive Director, New Jersey Lottery

Max Goldstein
, Vice President Sales – Americas, Carmanah Signs

Gary Grief
, Executive Director, Texas Lottery

Sarah Taylor
, Executive Director, Hoosier Lottery

Brad Thompson
, Vice President Sales & Marketing, Pollard Banknot
e

Panel Discussion: Creating Alignment of Mission, Purpose, and Action

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Moderator: Rebecca Paul, President and Chief Executive Officer, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA)

Panelists: 

Jay Gendron, Chief Operating Officer Global Lottery, IGT

Lynne Roiter
, Secretary General, World Lottery Association; former CEO of Loto-Québec

John Schulz
, President, Americas and Global Instant Products, Scientific Games

Matt Strawn
, President and Chief Executive Officer, Iowa Lottery

Lorne Weil
, Executive Chairman, Inspired Entertainment

Jennifer Westbury, 
Executive Vice President, Sales & Customer Development, Pollard Banknote

Panel Discussion: Customer Relationship Management (CRM)

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"Digital Lottery" (Players Clubs, Loyalty Programs, Second-Chance programs, digital apps and digital strategies) provides the tools that engage the players in the ongoing interactive relationship that moves us from mass-market-segmentation to micro-targeting to forging the one-to-one relationship that is the future of consumer-facing businesses.  Customer Relationship Management (CRM) is the framework that focuses those efforts onto the consumer – not just integrating but harmonizing the variety of "Digital Lottery" initiatives and tools into a holistic/synergistic strategy.  The next generation discussion revolves less around “channels, media, and platforms” and more around the customer, as CRM moves us from the product-driven world of the past to the customer-driven world of the future.

Moderator:

Gretchen Corbin, President & Chief Executive Officer, Georgia Lottery Corporation

Panelists:

Marcus Glasper, Executive Director, Washington Lottery

Merv Huber
, Sr. Director, Digital Growth, Scientific Games

Stefano Monterosso
, Sr. Vice President Global Lottery Product and Sales, IGT

Drew Svitko
, Executive Director, Pennsylvania Lottery

Panel Discussion: iLottery – If We Knew Then What We Know Now

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Panel Discussion: iLottery – If We Knew Then What We Know Now

The very first U.S. lottery to sell a game online was Minnesota back in 2010. Since then, and the implementation of twenty more ilotteries, what have proven out to be the relevant insights, advancements, and keys to success? How have our ideas changed over that time – i.e. what might we have done differently if we had a do-over? What are some current assumptions or methods of operations that we can expect to change in the coming years?  How do online casinos and sports betting influence the online players’ journey and otherwise affect the iLottery sector?  How many states will be offering lottery products online two years from now? 

Moderator: John Martin, Director, Maryland Lottery and Gaming

Panelists:

David Barden, President & CEO, New Mexico Lottery

Amy Bergette, 
Vice President, Digital Content Studio, Scientific Games

Brad Cummings, 
Founder & CEO, EQL Games

Mike Lightman
, Chief Commercial Officer, Instant Wing Gaming (IWG)

Julin Shaw
, Sr. Director, Brand Marketing & Business Development, NeoPollard

Frank Suarez
, Executive Director, DC Lottery

Bishop Woosley
, Senior Advisor, Jackpocket

Panel Discussion: The Future of Lottery Promotions

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Panel Discussion: The Future of Lottery Promotions

The evolution of sports in lottery has included team-themed scratch tickets, on-field promotions at sporting events, and games based on the results of sporting contests (live and virtual). In media, pop culture, and entertainment, Powerball collaborates with Ryan Seacrest and ABC to be a part of the New York New Year’s Eve event.  What other strategies might enable Team Lottery to tap into the popularity of sports, celebrities, TV shows, movies, and pop culture characters and themes?  And how can Lottery’s massive retail footprint (and its off-shoots of smaller points of distribution “PODs”, self-serve vending, and non-traditional POS’s) be better leveraged as a promotional platform as well as distributional channel?   

Moderator: Stephen Durrell, Executive Director, Kansas Lottery

Panelists:

Armando Perez Cruz, Executive Director, Puerto Rico Lottery

Gregg Edgar, Executive Director, Arizona Lottery

Jordan Garcia​, President​,​ JNA Advertising

Khalid Jones, Principal, The Kolier Group

Amy Morin, Senior Director, Lottery Marketing, IGT

Stephen Ortiz​,​ Director of Sales & Marketing​, The Kansas Lottery

The Players Project: Live!

Unexpected Lift: Empowering Holistic Growth

The Expectation of eInstant Adaptation

Game-Changing Content for The Lottery Industry

Capitalizing on the Incredible Brand Awareness of Powerball and Mega Millions

Preparing For The Changes At Retail

Amplifying budgets and reducing risk with prize indemnification

Retail Modernization Panel Moderated by GARY GRIEF, Executive Director, Texas Lottery

Moderated by GARY GRIEF, Executive Director, Texas Lottery

  Click here to watch

Jennifer Seymour, Vice President Lottery Product Management, IGT

Jon-Paul Bussoli, Vice President Product Development, CARMANAH SIGNS

Jason Lisiecki, Vice President North America, Instant Win Gaming (IWG)

KEYNOTE: Pat McHugh, Chief Executive Officer, Scientific Games

MUSL - Multi-State Lottery Association Panel Moderated by REBECCA PAUL, CEO, Tennessee Lottery & President of the World Lottery Association (WLA)

Moderated by REBECCA PAUL, CEO, Tennessee Lottery & President of the World Lottery Association (WLA) and Founder of Women's Initiative in Lottery Leadership (WILL)

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KEYNOTE: Keith Cash, VP & General Manager Instant Products & Services, IGT

Competition within the Games-of-Chance Industry - Moderated by Drew Svitko, Executive Director, Pennsylvania Lottery

Moderated by DREW SVITKO, Executive Director, Pennsylvania Lottery 

  CLICK HERE TO WATCH

iLottery/Digital Lottery Panel Moderator: Rob Wesley, Director of Digital, Virginia Lottery

John Davis, Secretary of the Florida Lottery & Co-Host SMART-TECH MIAMI 2022

Lynne Roiter, Secretary General, WLA, formerly President & CEO, Loto-Québec

Rebecca Swindle, Vice President, Strategy, INTRALOT, Inc.

Richard Bateson, Chief Commercial Officer, JUMBO Interactive

Peter Sullivan, Founder & CEO, JACKPOCKET

Brooks Pierce, President & Chief Operating Officer, INSPIRED GAMING

VIDEO: PGRI interviews Evgeniy Vlasenko, Vice President, MSL State Lottery Ukraine

Click here to watch is the video interview with  Evgeniy Vlasenko, Vice President, MSL State Lottery Ukraine
Paul Jason conducted the zoom interview with Evgeniy Vlasenko on Friday May 13.  Evgeniy has managed MSL State Lottery in Ukraine for the last eleven years, has served on the European Lottery (EL) Executive Committee for the last eight years until 2021, and is a personal friend to myself and so many others in our industry.  He is speaking to us from a safe house in Ukraine.   The miracle of strength, faith, and fortitude of the people of Ukraine inspires awe and admiration in everyone around the world.  We ended up talking more about life in Ukraine and the war with Russia than about the MSL Lottery.  But the MSL Lottery is still operating, and the staff continues to work under extreme circumstances as they try to raise funds to support the resistance effort.   The people of Ukraine are looking forward hopefully to the time that they will be able to begin the process of rebuilding.

 

CEO Roundtable Discussion with the Double Platinum Industry Leaders- Moderator: Rebecca Paul, President & CEO, Tennessee Lottery & President, World Lottery Association

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