LOTTERY EXPO 2013 Panel Discussion: Moderator: Scott Bowen, Commissioner, Michigan Lottery
 Moderator: Scott Bowen, Commissioner, Michigan Lottery Panel Discussion: Mega Millions: Retail Strategy Mega Millions is one of the two most powerful lottery brands in the U.S. How is Mega Millions going to evolve with the changes in the markets and consumer tastes? How will Mega Millions position itself for growth and success in a gaming category that will include an increasing variety of consumer options? How does the consumer view the new matrix change? Are there other potential product changes? How about changes in the way MM is distributed? What can we learn from the success of Lucky-for-Life? Are there ways to smooth a path for broader distribution, perhaps in multi-state chain stores that seek standardized processes? Moderator: Scott Bowen, Commissioner, Michigan Lottery Panelists: Charlie McIntyre, Executive Director, New Hampshire Lottery Nikki Orcutt, Deputy Director, Marketing, West Virginia Lottery Jessica Powell, Vice President of Marketing, GTECH Indiana Paul Sternburg, Executive Director, Massachusetts Lottery |
Moderator: Scott Bowen, Commissioner, Michigan Lottery Panel Discussion: Mega Millions: Retail Strategy Mega Millions is one of the two most powerful lottery brands in the U.S. How is Mega Millions going to evolve with the changes in the markets and consumer tastes? How will Mega Millions position itself for growth and success in a gaming category that will include an increasing variety of consumer options? How does the consumer view the new matrix change? Are there other potential product changes? How about changes in the way MM is distributed? What can we learn from the success of Lucky-for-Life? Are there ways to smooth a path for broader distribution, perhaps in multi-state chain stores that seek standardized processes? Moderator: Scott Bowen, Commissioner, Michigan Lottery Panelists: Charlie McIntyre, Executive Director, New Hampshire Lottery Nikki Orcutt, Deputy Director, Marketing, West Virginia Lottery Jessica Powell, Vice President of Marketing, GTECH Indiana Paul Sternburg, Executive Director, Massachusetts Lottery
To watch on IPHONE or IPAD click here This presentation is in 3 parts Click here for Part 1 Click here for Part 2 Click here for Part 3
This presentation is in 3 parts click here to watch part 2 This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2013 in Miami, Florida November 2013.
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