LOTTERY EXPO 2015 Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development
Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development
We know what we want from our retail partners: more focus on the mission to sell Lottery products! How do we engage big corporate accounts to embrace that mission like we want them to? Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission. It is starting to happen in a big way. Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa. Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.
Moderator: Rob Wesley, Director of Sales, Virginia Lottery
Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.
Angie Saviano, Director, Retail Insights, Scientific Games
Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.
Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery
Adam Perlow, Chief Executive Officer, Hudson Alley SoftwareThis video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015