Posted in Mobile.

SMART-TECH 2014 Panel Discussion: Mobile as a Medium, and not just as a Channel for Distribution -Panel Discussion moderated by Jeff Anderson, Executive Director, Idaho Lottery

Ø Panel Discussion moderated by Jeff Anderson, Executive Director, Idaho Lottery

Mobile as a Medium, and not just as a Channel for Distribution: Lotteries are using Mobile to connect with the consumer, to build brand awareness, to leverage brand awareness for the benefit of Lottery's retail partners, to deliver app's that engage the consumer with all things Lottery. Additionally, how are Lotteries translating their incredible online/internet consumer connection into benefits for their retail partners (thereby gaining retailer support for digital channels)? How might Mobile app’s be implemented on a national scale? What are the regulatory issues? Does Mobile as a channel for distribution require enabling legislation or regulatory approval? How about when it is used purely as a medium for communication?

Panelists: Ralph Acosta, Chief Executive Officer, SkuRun
Scott Bowen, Commissioner, Michigan Lottery
Moti Malul, Vice President Sales & Business Development, Neogames
Jim Mueller, Chief Executive Officer, LotteryHUB powered by Shoutz
Paul Riley, Vice President, Product Marketing and Interactive Wagering, GTECH

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2014 in New York City, April 2014.