LOTTERY EXPO2013-Panel Discussion: Execution, Multi-State Collaboration: Moderator: Terry Rich, CEO, Iowa Lottery
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Panel Discussion: Execution, Multi-State Collaboration: Review and assess the current state of multi-state game performance. What are the opportunities and obstacles to overcome in the path towards fresh, new, out-of-the-box, multi-state game concepts and promotional and marketing initiatives. What are some specific multi-state ideas and proposals that should be moved to the front-burner? What is the potential for national advertising & promotional initiatives; and standardized order-fulfilment/transaction processing? Moderator: Terry Rich, CEO, Iowa Lottery Panelists: Steve Saferin, President Properties Group and Chief Creative Officer, Scientific Games Chuck Strutt, Executive Director, Multi-State Lottery Association (MUSL) Henry Oakes, Sales Director, Geonomics Gregory Smith, Executive Director, Vermont Lottery |
n Panel Discussion: Execution, Multi-State Collaboration: Review and assess the current state of multi-state game performance. What are the opportunities and obstacles to overcome in the path towards fresh, new, out-of-the-box, multi-state game concepts and promotional and marketing initiatives. What are some specific multi-state ideas and proposals that should be moved to the front-burner? What is the potential for national advertising & promotional initiatives; and standardized order-fulfilment/transaction processing? Moderator: Terry Rich, CEO, Iowa Lottery To watch on IPHONE or IPAD click here This presentation is in 4 parts - Click here for Part 1 and then return to this page to watch the other sections. Click here for Part 2 Click here for Part 3 Click here for Part 4
This presentation is in two parts - click here to watch part 2 This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2013 in Miami, Florida November 2013. |