LOTTERY EXPO 2014 -Panel Discussion: Creating the Brand messaging, promotional campaigns, and marketing strategies to support the Multi-Jurisdictional Games
| Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery Panelists: Leslie Badger, VP Systems Marketing, Scientific Games Corp. Connie Bloss, Vice President Marketing, Pennsylvania Lottery Alice Garland, Executive Director, North Carolina Education Lottery John Martin, Assistant Director, Maryland Lottery Terry Presta, Executive Director, Kansas Lottery |
Panel Discussion: Creating the Brand messaging, promotional campaigns, and marketing strategies to support the Multi-Jurisdictional Games Forging consensus among 45 lotteries requires compromise, and the conviction that the goals are worth the effort. What is the purpose, what are the benefits to developing the multi-jurisdictional approach to marketing and brand-messaging?
Moderator: Terry Rich, Chief Executive Officer, Iowa Lottery Panelists: Leslie Badger, Vice President Systems Marketing, Scientific Games Corp. Connie Bloss, Vice President Marketing, Pennsylvania Lottery Alice Garland, Executive Director, North Carolina Education Lottery John Martin, Assistant Director, Maryland Lottery Terry Presta, Executive Director, Kansas Lottery
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This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2014 in Miami, Florida September 2014. |