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Ø Panel Discussion moderated by

May Scheve Reardon, Executive Director, Missouri Lottery

Doing Business with Major Retail Chains Stores:

Data is King for Retailers trying to evaluate performance of the products and how to allocate POS and shelf-space.  How can all vendors and Lotteries work together to capture, organize, and present the data in ways that the retailers require.  How can Lottery build multi-state standards that comply with (or at least attempt to comply with) the expectations (or at least some of the expectations) of national chain stores and PCATS standards?  Can Lottery and Retailers plan their strategies together with the kind of lead-time that Retailers require?  Insofar as "Big-Box" Retailers refuse to upsell ("ask for the order"), what can Lottery do to grab attention and impact consumer behavior at the point of purchase?  What can Lottery do to cross-promote its products with the retailers' products, or to otherwise engage the Retailer in a collaborative process helping each other achieve mutually desirable goal of influencing consumer behavior in the store?

Panelists:
Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)

Mark Hagen, Category Manager-Lottery, 7-Eleven Inc.

Scott Hoss, Senior Marketing Manager, INTRALOT

Bishop Woosley, Executive Director, Arkansas Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2014  in New York City, April 2014.