Posted in Retail.

Panel Discussion: Retail Optimization: The in-store Player Experience

Panel Discussion: Retail Optimization: The in-store Player Experience
How can in-store technology be used to turn the store visit into an engaging consumer experience, and turn the buyer of a Lottery ticket into a player of Lottery games? How can new technology-based innovations like electronic play-stations, in-lane sales, self-serve kiosks, in-store NFC-enabled internet and WiFi, and other forms of digitization engage the consumer and drive increased Lottery sales?

Moderator: Rebecca Hargrove, President & Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)
Max Goldstein, Vice President Sales, Carmanah Signs
Terry Rich, Chief Executive Officer, Iowa Lottery
Rick Weil, Chief Executive Officer, INNOVA Group/Diamond Game
Bishop Woosley, Executive Director, Arkansas Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at SMART-TECH 2016 in New York City, NY April 2016. Copyright © 2016