Technology

Brad Cummings
Chief Executive Officer
Equilottery Games

Click here to watch this video recorded LIVE at NASPL2018 in Cleveland, OH

The Role of Content for Long Term Lottery Success

Michelle Carney, Vice President, Strategic Customer Initiatives, IGT

Kevin Gass, Vice President Lottery Gaming, BCLC Lottery

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The NASPL API as the Foundation for Future Lottery Sales and Expanding Lottery Distribution

Tony Fontaine

Vice President, Business Development Lottery, INCOMM

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Generation Cashless

Christopher Granger, Business Development Manager, VISA

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Panel Discussion: Forging the Digital Connection with Consumers Progressive U.S. lotteries are leveraging the massive traffic they have on their websites to build the digital relationship with the players that is the foundation for long-term success. Consumers now expect seamless hand-offs between technology and in-store visits.  Heightened expectations for enhanced shopping experiences are driving the need for lotteries to leverage all consumer touch-points in unprecedented ways. Building digital relationships with players through website traffic, loyalty programs, and second chance promotions is part of the process.  Integrating that with in-store digital vehicles like Branded Gift Cards and Player Payment and awards solutions and further digitizing the retail shopping experience is another part.  What is being done to optimize the potential of these efforts? What are the measures of success? How can lotteries’ digital connection be used to drive retail foot traffic, and how can that be leveraged to further drive retailer commitment and increase lottery sales?

Moderator: Paul Jason, CEO, PGRI

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Panelists:

Jamie Davison, Vice President, Digital Gaming and Innovation, Atlantic Lottery

Shannon DeHaven, Deputy Director of Digital Operations, Michigan Lottery

Jessica DiOrio Dunn, Senior Director, Business Planning and Customer Engagement, Scientific Games Corporation

Andrew Leeper, Creative and Brand Strategy Coordinator, Texas Lottery

Fivi Rondiri, Corporate Marketing Manager, Intralot USA

Keynote Speech

IGT Update: Commitment to Customer First

Jay Gendron

Chief Operating Officer, Lottery, IGT

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·Panel Discussion:  Overcoming Obstacles to Modernization

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Lotteries are working hard to enhance their support of multi-state retailers, digitize the retail shopping experience, and modernize in general.  A cornerstone to modernization is to work together to standardize business process, procedure, and technologies, across jurisdictional boundaries.  Significant progress has been made, and the industry is on the cusp of important breakthroughs.  What are the issues, how are they being addressed, and what is the status of initiatives to modernize?

Moderator:

Terry Presta, Executive Director, Kansas Lottery and Chair of Retailer Relations, NASPL

Panelists:

Bob Beauparlant, Vice President Engineering, IGT

Tom Delacenserie, Secretary, Florida Lottery

Alice Garland, Executive Director, North Carolina Education Lottery

Terry Rich, Chief Executive Officer, Iowa Lottery

Rick Weil, Chief Executive Officer, Diamond Game

This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2017 in New York City, March 2017.

Tom Little