Panel Discussion:  Bridging the gap between the online and off-line worlds

Lottery and its retailers both want to drive sales performance by consolidating their position with current customers and attracting new customers.  Lottery has always been a powerful driver of store traffic in the off-line world.  And the websites of lotteries are typically in the ten most-trafficked sites in the state.  How can Lottery leverage this incredible level of consumer engagement to better advantage?  How can Lottery and its retailers work together to build the omni-channel model that is so key to accomplishing our shared objectives?  Retailers know they need to connect with their consumer via Internet and Mobile app’s and are doing that.  How can Lottery help them, perhaps integrate some Retailer-friendly apps on its own website? How can Lottery consolidate its position as a valued partner to its retailers, while promoting the adoption of the Internet channel to connect with the consumer?

Moderator:  Paul Jason, Chief Executive Officer, PGRI
Andrew Leeper, Creative Cordinator, Texas Lottery Commission
John Pittman, Vice President Marketing, INTRALOT USA
Tom Shaheen, Executive Vice Preident, Business Development, Linq3

This video presentation is brought to you by Public Gaming Research Institute and was recorded at LOTTERY EXPO 2014  in Miami, Florida September 2014.