iLottery: There is so much to talk about as 2021 promises to be a very big year for more U.S. states to authorize iLottery, and for players to want to avail themselves of online options. What should all lotteries be doing now to position themselves for the possibility that iLottery may be soon approved in their jurisdiction? What are the key drivers for success in the world of online lottery? How are the online and off-line channels integrated to be mutually supportive, engage the players on multiple channels, drive traffic to stores, and otherwise optimize the whole lottery omni-channel ecosystem? What is the value of social-media based initiatives that nurture the online connection with the consumer? And how do we stay close to the player amidst all these technical issues? As one industry leader observed: “It’s not just the plumbing we need to focus on, it’s the players.”
iLottery Roundtable Leader:
Gretchen Corbin, President and Chief Executive Officer,
Georgia Lottery Corporation
Panelists:
Richard Bateson, Chief Commercial Officer, JUMBO Interactive
Kevin Hall, Executive Director, Virginia Lottery
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote and Co-CEO of NeoPollard Interactive
Stephanie Weyant, Deputy Executive Director, Marketing & Product Development, Pennsylvania Lottery
Andrea Williams, Senior Marketing Manager, Gaming, IGT
http://pgrilotteryexpo.com/LOTTERYEXPO2020TRANSFORMED/ilotterypanel.mp4
iLottery: Connecting with the Modern Consumer
Moderator: Tom Delacenserie, President and Chief Executive Officer, Kentucky Lottery Corp.
Kevin Gass, Vice President Lottery Gaming, BCLC
Rhydian Fisher, President and Chief Executive, Instant Win Gaming (IWG)
Amy Hill, Vice President of Digital Content Studio, Scientific Games
J.B. Landroche, Senior V.P. of Corporate Affairs, Georgia Lottery Corp.
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote
Drew Svitko, Executive Director, Pennsylvania Lottery
Click here to watch this video recorded LIVE
Recorded live @ PGRI's LOTTERY EXPO NYC 2019 Parklane Hotel, New York City
iLottery. The Future is Now: Looking Back and Moving Ahead
Shannon DeHaven Deputy Director Digital Operations, Michigan Lottery
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Recorded live @ PGRI's SMART-TECH 2020 Eden Roc Hotel, Miami, Florida March 3-5, 2020
Growing In-Store Sales Through iLottery
Drew Svitko
Executive Director
Pennsylvania Lottery
Click here to watch this video recorded LIVE
Recorded live @ PGRI's LOTTERY EXPO NYC 2019 Parklane Hotel, New York City