Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results
Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results
We can’t control jackpot rolls and economic trends. So, what are the levers we can control? Let’s talk rubber-hits-road issues (like promotional, marketing, sales and distribution and game development strategies) that make a difference to sales right now. How might Lottery’s efforts and resources be channeled for maximum impact and ROI, producing optimal outcomes/results, and driving sales today and this quarter? How do macro-economic and consumer-spending trends affect lottery player-ship? How do inflation, higher gasoline prices, or economic hardship in general affect lottery spend?
Moderator: Ryan Mindell, Deputy Executive Director, Texas Lottery
Panelists:
James Carey, Executive Director, New Jersey Lottery
Max Goldstein, Vice President Sales – Americas, Carmanah Signs
Gary Grief, Executive Director, Texas Lottery
Sarah Taylor, Executive Director, Hoosier Lottery
Brad Thompson, Vice President Sales & Marketing, Pollard Banknote