Nikki Orcutt
Deputy Director Marketing, West Virginia Lottery

Play styles are converging across multiple channels, but there remains a distinct lottery player profile and the customer-centric approach stays clear and focused on that.   Connecting the dots, understanding the lottery player profile, and integrating a coherent brand across multiple channels that include traditional retail, VLT's, internet, and mobile will be key to attracting new customers and sustaining lottery revenues.

This presentation is in multiple parts - click here to watch Part 2

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This video presentation is brought to you by Public Gaming Research Institute and was recorded at SMART-TECH 2012  in New York City, March 2012.