Interactive Goes Mainstream

Everyone is online, connecting with merchants, with information resources, and with each other. Lotteries’ huge brand awareness is already driving huge website traffic. How are successful lotteries leveraging this online connection to drive consumer engagement, disseminate information, and drive sales? How are some lotteries positioning themselves for a successful long-term sustainable business by integrating interactive strategies into every aspect of the business?

Moderator: Scott Bowen, Commissioner, Michigan Lottery

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Panelists: (left to right)
Danny Bogus, Deputy Commissioner of Gaming Operations, Michigan Lottery
Richard Bateson, Commercial Director/Senior Vice President Sales & Marketing at Camelot Global
Debbie Alford, Chief Executive Officer, Georgia Lottery Corp
Doug Pollard, Co-Chief Executive Officer, Pollard Banknote