Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?

Moderator: Paul Jason, CEO, Public Gaming Research Institute (PGRI)

Richard Bateson, Senior Vice President Sales & Marketing, Camelot Global
Andrew Crowe, Vice President of i-Lottery, IGT
Mary Neubauer, Vice President, External Relations, Iowa Lottery

This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015  in Miami, Florida September 2015.  Copyright © 2015