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n B2C, Lottery Focus on the Consumer

Roundtable Discussion Consumer Engagement Strategies

Moderator:  Matt Strawn, President and CEO, Iowa Lottery Authority

Panelists:

Shannon DeHaven, Vice President, Digital Engagement, Pollard Banknote

Gregg Edgar, Executive Director, Arizona Lottery and

Chair of Marketing & Promotion Group for MUSL (Multi-State Lottery Association)

Gordon Medenica, Director, Maryland Lottery and Gaming Control Agency, Lead Director Mega Millions