Sales/Marketing
LOTTERY EXPO 2015 Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development
Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development
We know what we want from our retail partners: more focus on the mission to sell Lottery products! How do we engage big corporate accounts to embrace that mission like we want them to? Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission. It is starting to happen in a big way. Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa. Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.
Moderator: Rob Wesley, Director of Sales, Virginia Lottery
Panelists:
Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.
Angie Saviano, Director, Retail Insights, Scientific Games
Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.
Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery
Adam Perlow, Chief Executive Officer, Hudson Alley Software
This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015LOTTERY EXPO 2015 Panel Discussion: Behavioral Economics Applied to Lottery
Ø Panel Discussion: Behavioral Economics Applied to Lottery
There is much talk about “convergence” in the industry. The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another. What can Team Lottery do to ensure that amidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options? The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever. How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?
Ø Moderator: Gary Gonder , Chief Branding Officer, Missouri Lottery
Panelists:
Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.
Daniel Cage, Chief Executive Officer, Linq3
Susan Golightly, Principal, CODEI Marketing Group
Larry Loss, Executive Vice President, Iowa Lottery
This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015
Linda Turner, Sales Manager, Lottery Division Pro-Lite Lottery Solutions
Linda Turner, Sales Manager, Lottery Division
Pro-Lite Lottery Solutions
This video presentation is brought to you by Public Gaming Research Institute and was recorded at the EL LOTTERIES CONGRESS 2015 June 8-11th Oslo, Norway hosted by NORSK TIPPING Copyright © 2015
LOTTERY EXPO 2015 Shay Wahl Sales and Marketing Manager at Schafer Systems, Inc.
Shay Wahl
Sales and Marketing Manager at Schafer Systems, Inc.This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015
LOTTERY EXPO 2015 Conference Introduction Paul Jason Chief Executive Officer, Public Gaming Research Institute (PGRI)
Paul Jason
Chief Executive Officer, Public Gaming Research Institute (PGRI)Click here to watch LOTTERY EXPO 2015 Introduction
The theme that has been central to all of our conferences 'Collaboration' cuts to the heart of everything we are doing - the differences that separate us are not nearly as profound as the commonalities that could potentially bring us together.
This video presentation is brought to you by Public Gaming Research Institute and was recorded live at LOTTERY EXPO 2015 in Miami, Florida September 2015. Copyright © 2015
LOTTERY EXPO 2013 Panel Discussion: Moderator: Scott Bowen, Commissioner, Michigan Lottery
 Moderator: Scott Bowen, Commissioner, Michigan Lottery Panel Discussion: Mega Millions: Retail Strategy Mega Millions is one of the two most powerful lottery brands in the U.S. How is Mega Millions going to evolve with the changes in the markets and consumer tastes? How will Mega Millions position itself for growth and success in a gaming category that will include an increasing variety of consumer options? How does the consumer view the new matrix change? Are there other potential product changes? How about changes in the way MM is distributed? What can we learn from the success of Lucky-for-Life? Are there ways to smooth a path for broader distribution, perhaps in multi-state chain stores that seek standardized processes? Moderator: Scott Bowen, Commissioner, Michigan Lottery Panelists: Charlie McIntyre, Executive Director, New Hampshire Lottery Nikki Orcutt, Deputy Director, Marketing, West Virginia Lottery Jessica Powell, Vice President of Marketing, GTECH Indiana Paul Sternburg, Executive Director, Massachusetts Lottery |
SMART-TECH 2012- Panel Discussion: Not for the Faint of Heart: The Imagineering Session
| Panel Discussion: Not for the Faint of Heart The Imagineering Session What will the multi-jurisdictional games of the future look like? How can the traditional lottery games be updated or redesigned to deliver new and exciting gaming experience to the i-lottery player? (Let your imagination run wild.) Moderator: May Scheve Reardon, Executive Director, Missouri Lottery Panelists: Michelle Carney, Vice President Marketing, GTECH; Amy Hill, Senior Vice President, MDI Interactive; Barak Matalon, Chief Executive Officer, NEOGAMES; Brendan McCarthy, Senior Account Executive, Aristocrat Technologies |
