Retail

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n B2C, Lottery Focus on the Consumer

Roundtable Discussion Consumer Engagement Strategies

Moderator:  Matt Strawn, President and CEO, Iowa Lottery Authority

Panelists:

Shannon DeHaven, Vice President, Digital Engagement, Pollard Banknote

Gregg Edgar, Executive Director, Arizona Lottery and

Chair of Marketing & Promotion Group for MUSL (Multi-State Lottery Association)

Gordon Medenica, Director, Maryland Lottery and Gaming Control Agency, Lead Director Mega Millions

Roundtable Discussion Retailer Support Strategies

Moderator:   Sarah Taylor, Executive Director, Hoosier Lottery;

President of MUSL (Multi-State Lottery Association)

Panelists:

Maxwell Goldstein, Vice President Sales Americas, Carmanah Signs

Mary Harville, President & CEO, Kentucky Lottery Corporation

Adam Perlow, Vice President & Chief Operating Officer, Northstar New Jersey

Terry Presta, Head of Business North America, Abacus Solutions International

Frank Taylor, Senior Vice President Sales, Georgia Lottery Corporation

Modernizing the In-Store Instant Lottery Player Experience

Guillaume Pernette, Interactive Factory Director, La Française des Jeux (FDJ)

CVS Pharmacy rolls out Lottery: Forging the commercial relationships that are expanding consumer access to Lottery

James Hill, Senior Director General Merchandise, CVS

Michele Swartz, Director of Corporate Sales, Pennsylvania Lottery