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Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results
Panel Discussion: Moving the Needle Now; Maximizing Short-Term Results
We can’t control jackpot rolls and economic trends. So, what are the levers we can control? Let’s talk rubber-hits-road issues (like promotional, marketing, sales and distribution and game development strategies) that make a difference to sales right now. How might Lottery’s efforts and resources be channeled for maximum impact and ROI, producing optimal outcomes/results, and driving sales today and this quarter? How do macro-economic and consumer-spending trends affect lottery player-ship? How do inflation, higher gasoline prices, or economic hardship in general affect lottery spend?
Moderator: Ryan Mindell, Deputy Executive Director, Texas Lottery
Panelists:
James Carey, Executive Director, New Jersey Lottery
Max Goldstein, Vice President Sales – Americas, Carmanah Signs
Gary Grief, Executive Director, Texas Lottery
Sarah Taylor, Executive Director, Hoosier Lottery
Brad Thompson, Vice President Sales & Marketing, Pollard Banknote
Panel Discussion: Creating Alignment of Mission, Purpose, and Action
Moderator: Rebecca Paul, President and Chief Executive Officer, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA)
Panelists:
Jay Gendron, Chief Operating Officer Global Lottery, IGT
Lynne Roiter, Secretary General, World Lottery Association; former CEO of Loto-Québec
John Schulz, President, Americas and Global Instant Products, Scientific Games
Matt Strawn, President and Chief Executive Officer, Iowa Lottery
Lorne Weil, Executive Chairman, Inspired Entertainment
Jennifer Westbury, Executive Vice President, Sales & Customer Development, Pollard Banknote
Panel Discussion: Customer Relationship Management (CRM)
"Digital Lottery" (Players Clubs, Loyalty Programs, Second-Chance programs, digital apps and digital strategies) provides the tools that engage the players in the ongoing interactive relationship that moves us from mass-market-segmentation to micro-targeting to forging the one-to-one relationship that is the future of consumer-facing businesses. Customer Relationship Management (CRM) is the framework that focuses those efforts onto the consumer – not just integrating but harmonizing the variety of "Digital Lottery" initiatives and tools into a holistic/synergistic strategy. The next generation discussion revolves less around “channels, media, and platforms” and more around the customer, as CRM moves us from the product-driven world of the past to the customer-driven world of the future.
Moderator:
Gretchen Corbin, President & Chief Executive Officer, Georgia Lottery Corporation
Panelists:
Marcus Glasper, Executive Director, Washington Lottery
Merv Huber, Sr. Director, Digital Growth, Scientific Games
Stefano Monterosso, Sr. Vice President Global Lottery Product and Sales, IGT
Drew Svitko, Executive Director, Pennsylvania Lottery
Panel Discussion: iLottery – If We Knew Then What We Know Now
Panel Discussion: iLottery – If We Knew Then What We Know Now
The very first U.S. lottery to sell a game online was Minnesota back in 2010. Since then, and the implementation of twenty more ilotteries, what have proven out to be the relevant insights, advancements, and keys to success? How have our ideas changed over that time – i.e. what might we have done differently if we had a do-over? What are some current assumptions or methods of operations that we can expect to change in the coming years? How do online casinos and sports betting influence the online players’ journey and otherwise affect the iLottery sector? How many states will be offering lottery products online two years from now?
Moderator: John Martin, Director, Maryland Lottery and Gaming
Panelists:
David Barden, President & CEO, New Mexico Lottery
Amy Bergette, Vice President, Digital Content Studio, Scientific Games
Brad Cummings, Founder & CEO, EQL Games
Mike Lightman, Chief Commercial Officer, Instant Wing Gaming (IWG)
Julin Shaw, Sr. Director, Brand Marketing & Business Development, NeoPollard
Frank Suarez, Executive Director, DC Lottery
Bishop Woosley, Senior Advisor, Jackpocket
Retail Modernization Panel Moderated by GARY GRIEF, Executive Director, Texas Lottery
Moderated by GARY GRIEF, Executive Director, Texas Lottery
MUSL - Multi-State Lottery Association Panel Moderated by REBECCA PAUL, CEO, Tennessee Lottery & President of the World Lottery Association (WLA)
Moderated by REBECCA PAUL, CEO, Tennessee Lottery & President of the World Lottery Association (WLA) and Founder of Women's Initiative in Lottery Leadership (WILL)
Competition within the Games-of-Chance Industry - Moderated by Drew Svitko, Executive Director, Pennsylvania Lottery
Moderated by DREW SVITKO, Executive Director, Pennsylvania Lottery
VIDEO: PGRI interviews Evgeniy Vlasenko, Vice President, MSL State Lottery Ukraine
Click here to watch is the video interview with Evgeniy Vlasenko, Vice President, MSL State Lottery Ukraine
Paul Jason conducted the zoom interview with Evgeniy Vlasenko on Friday May 13. Evgeniy has managed MSL State Lottery in Ukraine for the last eleven years, has served on the European Lottery (EL) Executive Committee for the last eight years until 2021, and is a personal friend to myself and so many others in our industry. He is speaking to us from a safe house in Ukraine. The miracle of strength, faith, and fortitude of the people of Ukraine inspires awe and admiration in everyone around the world. We ended up talking more about life in Ukraine and the war with Russia than about the MSL Lottery. But the MSL Lottery is still operating, and the staff continues to work under extreme circumstances as they try to raise funds to support the resistance effort. The people of Ukraine are looking forward hopefully to the time that they will be able to begin the process of rebuilding.
Round Table: 'Convergence in the Online Gaming Space' Moderated by Rebecca Paul
Convergence in the Online Gaming Space
Round Table 'Innovations in eInstant tickets and online draw-games' Moderator: Mark Michalko, Executive Director, North Carolina Education Lottery
Innovations in eInstant tickets and online draw-games
LOTTERY INDUSTRY STATESPERSON AWARD HONORING LYNNE ROITER
Lottery Industry Statesperson Award Honoring LYNNE ROITER
Roundtable Discussion In-Store Retail and Lottery Modernize for the next generation of shoppers -Moderator: May Scheve Reardon
Roundtable Discussion In-Store Retail and Lottery Modernize for the next generation of shoppers
Moderator: May Scheve Reardon, Executive Director, Missouri lottery, Chair of Powerball Group
Digital Retail Transformation: Jason Barrs, Vice President, Product Marketing, Carmanah Signs
Digital Retail Transformation: Jason Barrs, Vice President, Product Marketing, Carmanah Signs
Keynote speech: A Year of Records Gretchen Corbin, President & CEO, Georgia Lottery Corporation, President of the North American Association of State & Provincial Lotteries (NASPL)
-- Keynote speech: A Year of Records Gretchen Corbin, President & CEO, Georgia Lottery Corporation, President of the North American Association of State & Provincial Lotteries (NASPL)
Welcome to LOTTERY EXPO NASHVILLE - Rebecca Paul
Welcome speech: Rebecca Paul, President & CEO, Tennessee Education Lottery Corporation,
President World Lottery Association, Founder & Chair of Women’s Initiative in Lottery Leadership,
and Co-Host Lottery Expo Nashville
